Draper James
2014 - 2020
As one of the early team members who joined Reece Witherspoon in launching Draper James, I played a pivotal role in its evolution from a pre-revenue startup to a globally recognized lifestyle brand. Throughout my tenure, I contributed to the brand’s success across multiple roles, expanding my expertise beyond RTW into homewares, textiles, packaging, and hardware design.
Design development across RTW categories, including denim, swimwear, footwear, and accessories, while assisting in the management of multiple product lines (mainline, plus-size, and wholesale).
Managed surface design projects such as prints, embroideries, embellishments, and seasonal color palettes.
Acted as a liaison across interdepartmental teams, managing BOMs, tech pack creation, CADs, foundational documentation, and color development. Helped implement PLM software to streamline workflows and enhance remote collaboration.
Led rebranding efforts for trims, hardware, labels, and brand logos. Developed branded trims, packaging, and in-store design elements, shaping the brand’s signature aesthetic.
